I’m Leo. I build websites and get them found on Google and in AI answers.
The name Dianshi (点石) comes from a Chinese saying about turning stone into gold with a touch.
In short
- Who
- Leo. Dianshi (点石) is my one-person studio
- What I do
- Amazon and Shopify store management, website design and build
SEO, AI search (GEO), Google Ads management - Languages
- English and Mandarin
- Where
- Toronto, Canada
What I do
- E-commerce stores
- I run Amazon, Shopify and WooCommerce stores.
- SEO
- Technical SEO, site structure, page titles, internal links and structured data.
In 2007 a retail site I ran reached the Alexa global top 10,000 on search and content. - AI search
- Generative engine optimization (GEO): pages AI crawlers can read, a business described the same way everywhere, and content worth quoting in ChatGPT, Gemini and Google’s AI answers.
- Analytics
- Google Analytics 4, Google Search Console, Bing Webmaster Tools, and traffic dashboards on the site’s own domain.
I read the numbers before I change anything, and I report what moved and what did not. - Websites
- Planning, design and build of bilingual English and Chinese sites, with sign-in, admin areas and automation where a business needs them.
- Paid ads
- Google Ads and Amazon Ads, tracked through to the sale.
On an Amazon US store I ran, advertising came to 5.3% of total sales over its first four months. - Since 2003
- E-commerce from 2003, then ten years of B2B online marketing and operations.
- Education
- Master’s degree in computer information technology, data analytics emphasis.
Bachelor’s degree in business administration, marketing concentration.
How I decide what to do
- I ask what I would do if the budget were my own money, and recommend that.
- I say so when the answer is to do nothing, or to do less.
- I change one thing at a time and measure it, so we both know what worked.
- What I build for you is yours. If we stop working together, you keep it all.
Questions people ask about me
Who is Leo?
I’m Leo. Dianshi is my one-person studio. I do Amazon and Shopify store management, website design and build, SEO, AI search (GEO) and Google Ads management. I have worked in e-commerce since 2003.
What has Leo done on Amazon?
From December 2025 to April 2026 I launched a new brand’s Amazon US store from zero and ran it end to end, on my own and remotely. Average daily sales in February reached 4× December, the search click-through rate was twice the category average, and TACoS (ad spend ÷ total sales) was 5.3% from December to March.
Which work can I check?
Every case on this site is live or backed by the account’s own reports:
Can I work with Leo in Chinese?
Yes. I work in English and Mandarin, and every page of this site has a Chinese version.
Last updated:
Tell me what you are trying to fix
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I read every brief myself and reply within two business days.