Dianshi点石

Google Ads management

Search ads put you in front of people who are ready to buy today. Your budget goes into your own account, and you can see where every dollar went.

How it goes, step by step

  1. Tracking first

    Calls, forms and bookings are counted before the first ad runs.

  2. Structure

    Campaigns and ad groups that match how your customers search.

  3. Keywords

    The terms worth paying for, and a growing list of the ones that are not.

  4. Ads and landing pages

    Copy that says what you offer, leading to a page that delivers it.

  5. Weekly review

    Search terms, bids and budget, adjusted on evidence.

  6. Report

    Every two weeks: spend, leads, cost per lead, and what I changed.

Questions

How much should I spend on ads?

Enough to learn something each month. I will suggest a starting budget after looking at what a click costs in your category and area.

Related work

Screenshot: An Amazon US store, from zero

End-to-end Amazon store management

An Amazon US store, from zero

I launched a new brand’s Amazon US store from zero in a saturated home category and ran it end to end, on my own and remotely: positioning, product line, pricing, supply chain, listings, advertising and account health.

Tell me what you are trying to fix

A thirty-minute call, free.

Start a projectBook a 30-minute call

I read every brief myself and reply within two business days.